A six-foot tall, tattooed and pierced giant has visited a school to speak about prejudice, hate and bullying.
Internationally recognised behavioural expert, The Scary Guy, paid a visit to Oakgrove School on Monday.
Born in Minnesota and easily recognisable from his fully tattooed face, he has travelled all over the world and spread his global mission for 'The Total Elimination of Hate, Violence and Prejudice Worldwide.'
He spoke to an audience of 350 children and teachers from the school to discuss topics such as bullying, prejudice, anger, hate and violence to highlight the effects on individuals.
The Scary Guy's physical appearance of a six-foot tall, heavily built figure, tattooed and pierced from head to toe illustrates his key message of acceptance.
His manager, Gary Lee said: "When The Scary Guy walks into the room people create their own judgements.
"Without saying a word, The Scary Guy has made his point.
"When he begins to talk and interact with his audience, people see a totally different person from the guy that just walked through the door, which is the message we want people to listen to - highlighted by the classic phrase of 'don't judge a book by its cover'."
The Scary Guy, who changed his name by deed poll 10 years ago, also launched his new mobile phone service during the visit.